Personal Brand Marketing With Affordable TV Advertising
Everyone in your Town Creek Subdivision knows you. You wave to them as you come home from work.
You've got lots of friends. One guy takes his new Remington rifle to hunt with you in the Fall. Another likes to come over to watch your favorite NFL team on your Magnavox 52" HD TV.
You and your wife attend the PTA meetings because of your kids. You see everyone at Deerfield Community Church on Sunday. You coach the Little League baseball team.
You know it's essential to meet lots of people to get ahead in your business, so you are a member of the Civitan Club and go to monthly luncheons. You meet clients for a cup of coffee at Starbucks to get better acquainted.
But are you personally branded in your hometown?
In the foregoing paragraphs are the branded names of Town Creek Subdivision, Remington, NFL, Magnavox, PTA, Deerfield Community Church, Little League, Civitan, and Starbucks.
These names are branded, but are you?
Do folks in your town know you, like these branded names?
How many people in town actually know you?
Are there 500 or 5000?
How much more income could you earn if you had the same branding as those branded businesses and institutions?
Corporate branding is essential to business.
Rolex is so branded, that you wouldn't think of buying a Rolex watch at a discount store. Or, a Rolls Royce.
"Coke" is so branded from over a century of marketing and advertising that even a picture of that little curve-shaped bottle without seeing the logo communicates the brand instantly!
Personal branding, like corporate branding, is also critically important to every professional, entrepreneur, and small business. But most don't know how to achieve it, or think the cost is prohibitive. Most of the self-employed have never dared to imagine that they too could become indelibly stamped in the public mind like the national brands.
Without a second thought of hesitation, we all know that television is the single most influential branding venue in the world. If you can be seen constantly on TV - either locally or nationally, you will become branded! TV branding is how any national icon is born!
But the restrictive, limiting factor in TV branding is the cost of TV marketing and advertising.
Gunthy-Renker raked in $1.5 Billion in sales last year creating TV infomercials at a cost of up to $425,000 each. The most successful of the infomercials who branded themselves on TV last year was the George Foreman Grill, that sold 65 million products.
The "cause-effect" of corporate branding is readily apparent.
Personal branding, or self-branding, also enjoys the same "cause-effect" relationship as corporate branding. Now, for the first time, personal branding, like corporate branding, can be effected with repetitive exposure on TV as inexpensive as the cost of a newspaper classified ad! Now with the assistance of the Internet, efficient use of TV branding can be combined with a web site for extremely inexpensive personal branding. "Triggered Markets," even niche markets, sparked with prime-time commercials and night-time TV airings can be linked to an Internet site that can "tell the story" necessary for self-branding. FCC-mandated "leased access" stations and "selective area" cable networks can brand your image and your service or product on TV for less than the cost of newspaper ad.
The most powerful venue ever available for branding - as with a "scorching red-hot branding iron" seared in the mind of public awareness - can now linked with the Internet to provide personal self-branding that was once only affordable to the corporate giant.
Phil Speer, Ph.D. in Communication and Psychology, is a real estate investing veteran and coach for real estate investors for over 25 years. During his first four years of investing, he purchased $10 million in properties with no cash and no credit, using a $10 bill. He became a multi-millionaire in real estate in only 3 years. His success was featured in an editorial of The Wall St.Journal as one of the most successful of the 1980's "Nothing Down Real Estate Movement." He was chosen as the 1983 "Investor of the Year." He has over 25,000 web sites, including many videos on Google and YouTube. He has developed the TV/Internet Branding Model, and co-hosts "The Unbelievably-Cheap TV/Internet Branding Seminar" -which is also an affiliate program [http://www.resalemerchant.com/affiliates/jrox.php?id=8]- with veteran TV Producer and Director, Dan Ruzicka. The Branding Seminar is held at Nashville's Opryland Resort. Mr.Ruzicka produces TV infomercials and commercials at the $30 million CBS Studio in Palm Springs, CA, using a director with 3 Emmys while at CNN.
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