How Starbucks got its groove back

One fine day in the 1980s, Howard Schultz, Director of Retail Operations and Marketing for the young, up and coming coffee shop chain, Starbucks, was on a buying trip to Milan, Italy. While there, he noticed the coffee bars present on practically every street. These coffee bars acted they were meeting places, performance spaces and public squares. The coffee bar made up a key part of Italy's social glue, with over 200,000 of them in the country.

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