World Cup 2010 - Kenya Lays Strategy for Marketing
Kenya has put the situation in a strategic marketing as a staging point for South Africa World Cup teams are tied. The announcement that the country hosted the 2010 World Championships in Athletics is the African country in a market in an ideal position.
The African World Championships in Athletics were in early May, just before the end of the top football leagues in the world. This means that if they settled in 2010, the NationalTeams will be convened in the fields of preparation before the trip to South Africa. The event is live on most TV stations will be made to publicize.
With just a little 'marketing, the country may be able to submit their sites to be ideal for practice in preparation for the games in South Africa. Kenya is almost identical climatic conditions with South Africa, even though he can be colder especially in winter. It has a good infrastructure including transport networks andCommunication.
In addition to the famous football stadiums, institutions and organizations in Kenya are excellent places, which can be used for playing football. The stages are usually used for hockey, rugby and cricket, if the temporary football pitches are converted, the teams want to train in Kenya have a variety to choose from.
Kenya is an athletic power. It is unlikely that any team would lose in Africa to meet in Kenya. E 'is also likely that sports analyststry, the next generation of athletes coming to the scene and see also the reproduction of rivalry between Kenya and Ethiopia. This will present an ideal opportunity to present the country as a stopover on the way to South Africa.
Two of the African football powers Nigeria and Cameroon have preferred to use Nairobi as a base before big tournaments. But the catch is Europe to the other world beaters, and South America. Just before the last World Cup, theBrazilian national team training camp in Switzerland has generated so much interest that every minute of their training was beamed around the world.
The tradition of winning with your cup out of Europe, Africa, Brazil will definitely start as favorites to win the World Cup. Anywhere you go in Africa to step field, are likely to arouse more interest than it has for the last world championship. E 'in the interests of the host country will win thebest country in the world of football for obvious reasons.
Kenya has already made a name over the years as a stable and developed by African standards. Outside of South Africa, the country has an advantage as an optional practice field because of the time. With the new opening for strategic advertising, the country should focus only pull the top guns in the world of football.
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