South Africa After World Cup 2010

The Football World Cup 2010 ended with the final on the 11th of July between The Netherlands and Spain. South Africa will have been in the international limelight for a few weeks during this closely-watched event. The country had been building stadia and events venues for a few years ahead of the World Cup 2010. What will happen to all these venues and the country afterwards?

Tourism
This football event has been a great opportunity for South Africa to publicise itself as a tourist destination. It showed to the world how it can treat its guests and what it has to offer them. Those who had never ventured to this country before now had a great excuse to do so if they like football. Others who prefer to watch this sport from the little box will still have learnt much more about the country, many enough to get them to pack their suitcase and go there themselves in the near future.

Developer
An event this size cannot be prepared in a few months or even a year. This is why countries who are interested in becoming a host bid for events such as this and the Olympics years ahead in order to give them time to build venues and organise themselves during the actual events, all this only for a couple of weeks of activities. Nevertheless, these activities are on such a large scale that they do deserve this time-scale of preparation. More importantly, becoming host of one of these prestigious events brings an influx of money to the country, whether in the form of grants to build stadia, football pitches and other specialised venues or in the form or advertising and sponsorships.

Unemployment
Once the event is over, however, there is a big risk that the sand castles can crumble. South Africa suffers from very high levels of unemployment despite the amount of labour required to build and prepare for the World Cup. What will happen to all of them afterwards? Many have already been laid off as the construction has been completed before the event. When spectators will leave after the final and having drained the bars dry, hotels and restaurants will become empty again and will lay off even more staff.

Having been privileged to host the World Cup, it is now up to South Africa to make the most of it afterwards and in the long term. It should find ways to keep the economy on this momentum and not leave brand-new stadia growing wild, unemployment soaring and hotels closing. There are already talks that the country will make use of its new infrastructure to bid for the Olympics and the Rugby Union.

Let's hope South Africa keeps the wave rolling and leverages its new-found fame for years ahead. You can keep in touch with current news and analysis and find out more about other events that make the headlines. South Africa will soon drop from the front page but other headlines will replace it.

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